Abstract
Objective
To encourage schools to increase the number of students
participating in school breakfast.
Description
In 2013, a Michigan “First Fuel” Breakfast Challenge
was issued to have at least 60% of National School Lunch Program participants
also participate in the School Breakfast Program. In the 2008-2009 school year,
only 42.5% school lunch participants participated in school breakfast. Michigan
Team Nutrition sought to increase participation by implementing the following
activities, convened statewide strategic partners; developed a http://boostbreakfast.com/
website, toolkit, and online training; conducted statewide “Boost Breakfast”
trainings targeting over 800 food service professionals and school
administrators; engaged students through a statewide Junior Chef Breakfast
Competition; completed a portfolio of 20 success stories in video and print;
and promoted successes through social networking websites.
Evaluation
In 2015, the number of school breakfasts increased
to 48.5 students for every 100 students in school lunch. A total of 1,076
schools were successful in increasing their breakfast participation to 60%. Of
these, 406 schools not only met the challenge goal, but doubled their breakfast
participation numbers or met 100% participation as well. Overall, this
translated to an additional 3 million school breakfasts being served.
Conclusions and Implications
Increasing statewide breakfast participation numbers
is challenging. A multi-pronged, collaborative, school by school effort is
required to increase participation. Other states should consider modifying
Michigan Team Nutrition boost breakfast intervention materials found at http://boostbreakfast.com/
in order to promote breakfast participation.
Opini
Melalui jurnal ini, kita dapat mengambil suatu ide menarik
bahwa pemanfaatan internet dan media sebagai sarana publikasi cukup memberikan impact positif dalam memberikan
inspirasi dan semangat bersama dalam penerapan program di sekolah, khususnya
dalam kampanye sarapan pagi. Program Michigan
“First Fuel” Breakfast Challenge yang diinisiasi oleh Michigan Team Nutrition dengan promosi sarapan di sekolah dengan
membuat http://boostbreakfast.com/ website,
toolkit, and online training menciptakan suatu atmosfer baru yang kemudian
menjadikan sekolah terpacu untuk menjalankan program sarapan di sekolah. Adanya
semangat kompetisi memberikan semangat baru di sekolah-sekolah setempat, di
samping juga memberikan informasi berupa sharing
programs yang dilaksanakan di masing-masing sekolah.
Di Indonesia, program seperti ini sangat mungkin untuk
dilakukan. Tingginya penggunaan media sosial di internet menjadi salah satu
potensi yang cukup baik untuk pengembangan sharing online yang disinergikan
dengan kompetisi program. Pengemasan program yang baik menjadi kunci utama
dalam pelaksanaan program.
References
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